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Strategic Entrepreneurism: Shattering the Start-Up Entrepreneurial Myths |  | Authors: Jon Fisher, Gerald Fisher, Wallace Wang
Publisher: Select Books
Category: Book
List Price: $21.95
Buy New: $17.12
as of 9/4/2010 12:31 PDT details
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Seller: Amazon.com
Rating:  32 reviews
Sales Rank: 294352
Media: Hardcover
Pages: 152
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6.1 x 0.8
ISBN: 1590791894
Dewey Decimal Number: 658.11
EAN: 9781590791899
ASIN: 1590791894
Publication Date: September 15, 2008
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Product Description
Every entrepreneur's dream is to create the next big name success story like Amazon.com, or Google. While everyone should dream big, the reality is that most startups fail precisely because they're trying to become the next big name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one. That's why the founder and CEO of several successful high-tech startup companies, multi-millionaire Jon Fisher, has written down his success principles. Strategic Entrepreneurism shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. Entrepreneurs will learn how to evaluate their business ideas; leverage technology to increase profits; choose strategic customers to insure their company's survival; generate revenue from their company's inception; and avoid competing against larger companies. Above all, Strategic Entrepreneurism explains the common pitfalls of starting a company and how to avoid them. These include the traps of growing too fast, focusing on the wrong product, and accepting too much funding from outside investors.
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| Customer Reviews:
Showing reviews 1-5 of 32
 Highly Recommended for Every Start-Up Entrepreneuer August 3, 2010
Noel C
I wish I'd found this book 3 years ago, I've been using it like a textbook with my business partner (we make mobile messaging software) for the past 6 months. Jon does a great job of setting the stage for what the IPO market is (or isn't) and gives a step by step plan on how to conceive an idea that has a higher probability of being bought by a larger company.
Even if you're only interested in creating a lifestyle business, his book takes you through the best ways to get started by finding a problem, creating solutions that customers want, collaborating with strategic customers who give your company/product credibility, building the product and then selling it. I've recommended this book to dozens of tech start up founders as well as my business partners at a marketing agency. The book gives specific examples in tech, but the fundamentals can be applied to every industry.
Building Buyers Value May 31, 2010
John O. Huston (New Albany, OH)
Today's need for capital efficiency makes Jon's book essential reading for all professional angel investors. His masterful explanation of how to focus on strategically selected customers enables entrepreneurs to build Buyers Value, and not just Shareholders Value. His book has prompted our angel group to remember that a great idea is only as important as the size of the problem it solves in the mind of the eventual winning bidder.
 Great read for all entrepreneurs April 28, 2010
Daniel P. Vezina (USA)
I truly enjoyed this book which guides entrepreneurs into maximizing the value of their start-ups. IPO's clearly died out in recent years and Jon B. Fisher makes a convincing argument on strategically build and position your company for an acquisition from day one. Strongly recommend this read to all entrepreneurs; young ones and seasoned ones too.
A "Must Read" for entrepreneurs & business owners planning an exit January 4, 2010
Fred Barrett (Allyn, WA)
I started a company called RFTrax in 2000 which got acquired in 2005. At the time, I of course didn't have the clarity of purpose outlined in this book, but we did some of the right things and managed to get acquired for a good profit. The things we didn't do so right, this book really helped me understand what happened and what I can do differently in my current startup.
I am working with three large companies doing pilots right now, and I really am taking to heart the chapters on making sure they are the correct customers, and that they would be interesting to a potential acquirer. This book has helped me to see more defined roles for each of them, or to steal its model:
Old way: Sell F100 client solution that works with SAP
New way: Collaborate with F100 client to create solution that positions my company to be acquired by SAP
My Kindle has quite a few bent pages that I anticipate I will be re-reading for some time...may have to buy the hard-copy version and get out the ol' highlighter.
If you are an entrepreneur you need to read this book. If you are a business owner hoping one day to have an exit, you need to read this book.
The Genuine Article December 11, 2009
V. Harrell (San Francisco, CA)
0 out of 1 found this review helpful
In 'Strategic Entrepreneurism', Mr. Fisher uncovers the most critical axiom of entrepreneurship that:
(1) Significantly reduces the risk of failure,
(2) Should be taught in all 'new venture' curriculums, and
(3) Many start-ups realize after it's too late.
That axiom is: 'Build Your Company Around a Solution First'. Critical to this, is understanding that such a solution must solve a 'pressing pain' for a large enough number of people. And the way to do so, is to develop the 'not-so Holy Grail' with a Strategic Customer (read the book to find out what this means).
The reason this axiom is so powerful, is that most entrepreneurs believe if they build 'a better widget', customers will flock to it: The "if you build it, they will come" syndrome (the reason 9 out of 10 start-ups fail)...
Using this axiom as the main premise for Strategic Entrepreneurship, Mr. Fisher then details the remaining, necessary ingredients to building a profitable, growing venture that:
(1) Will be an attractive acquisition for larger organization (strong emphasis),
(2) Will perform as a strong standalone entity, and
(3) Has the potential go through a successful IPO.
Strategic Entrepreneurism is the 'gold standard' for minimizing the risk of building a new venture... And as an entrepreneur, minimizing the risk is 'half the battle' to success... Starting a new venture with a minimum 50% chance of success, when 9 out of 10 startups fail, is the type of math that I like to do... You will too...
Vijay Harrell
Co-Founder of Approova Marketing
Showing reviews 1-5 of 32
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